In the world of customers satisfaction, the business model of knowing your consumer has been turned on it’s head. Rather than a company knowing what’s best for it’s customers, we’re led to believe that consumers actually know what’s best for themselves. Bonkers, right?
Good thing Valve are giving customers a choice of what they want their Steam Machine to be then.
This may sound like a ridiculous question at face value, and I agree – it is. Customers in the modern climate want the best value for their money, and when it comes to shelling out hundreds of pounds, dollars or euros for a machine that will be with you for the next decade, you want the very best. So when the Playstation 4 is $100 cheaper, and seems to be running on more powerful hardware, why are people still going the way of the Xbox One?
Because consumers don’t care.
Continue reading “Console Wars – Does the Customer Really Care?”
Catastrophe. Horror. Ubisoft’s next generation sandbox title has been delayed until next Spring and I am nothing short of devastated. Nor am I surprised.
While I will admit that I am a pessimist when I’m keeping an eye on upcoming games, that nagging negativity is not the cause of my nonchalance – it’s because Ubisoft have gotten away with it before, and the delay was a winner.
Perhaps I’m an outlier, but I’m one of only a few of my friends who actually own a Playstation 3 – the world and their auntie seem to have gone the way of the Xbox 360. When asked why, they often preach damning statements such as: “Well, the Xbox is simply better.”
And now I get to sit back with a smile on my face, because Sony have won the console war.
Perhaps I’m an outlier, but I’m one of only a few of my friends who actually own a Playstation 3 – the world and their auntie seem to have gone the way of the Xbox 360. When asked why, they often preach damning statements such as: “Well, the Xbox is simply better.”
And now I get to sit back with a smile on my face, because Sony have won the console war.
Continue reading “E3 – A post-mortem of Microsoft’s fall from grace”
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