In the world of customers satisfaction, the business model of knowing your consumer has been turned on it’s head. Rather than a company knowing what’s best for it’s customers, we’re led to believe that consumers actually know what’s best for themselves. Bonkers, right?
Good thing Valve are giving customers a choice of what they want their Steam Machine to be then.
As people are more active in venturing into the PC gaming market with their laptops or computers, Valve have reaped the rewards. Indie and smaller games, often less taxing on hardware, are a staple part of the industry now, and Steam has always been keen to give them the outlet they need.
Well played by them, because they’ve now got more constant users than some countries have people.
If there’s one place where swearing can be considered part of the status quo, it’s in online games. Anybody who has played anything from Call of Duty to Planetside with their voice chat enabled has experienced high-pitched jibes about their sexual preferences towards various creatures of the animal kingdom on more than one occasion.
Microsoft may be content to let this slide, but not with footage on the Upload Store.
This may sound like a ridiculous question at face value, and I agree – it is. Customers in the modern climate want the best value for their money, and when it comes to shelling out hundreds of pounds, dollars or euros for a machine that will be with you for the next decade, you want the very best. So when the Playstation 4 is $100 cheaper, and seems to be running on more powerful hardware, why are people still going the way of the Xbox One?
Perhaps I’m an outlier, but I’m one of only a few of my friends who actually own a Playstation 3 – the world and their auntie seem to have gone the way of the Xbox 360. When asked why, they often preach damning statements such as: “Well, the Xbox is simply better.”
And now I get to sit back with a smile on my face, because Sony have won the console war.
Following Sony’s release of the Playstation 4 in February, and Nintendo’s Wii U release last year, Microsoft have shown their mathematical prowess by revealing their weapon in the war for control of the gaming console market – the Xbox One.