In the world of customers satisfaction, the business model of knowing your consumer has been turned on it’s head. Rather than a company knowing what’s best for it’s customers, we’re led to believe that consumers actually know what’s best for themselves. Bonkers, right?
Good thing Valve are giving customers a choice of what they want their Steam Machine to be then.
No, I’m not being sarcastic about Steam being brought to a standstill – a series of DDoS attacks really have kept users out of most of Steam’s utilities over the course of today. Rather, my sarcasm extends to the pair who are mounting these ‘attacks’ and consider themselves hackers, rather than just your average anti-establishmentarian douche with a keyboard and a deathwish.
Anyone could download a DDoS program and assault one of the world’s largest distributor of video games – it’s just that nobody’s stupid enough to do it.
As people are more active in venturing into the PC gaming market with their laptops or computers, Valve have reaped the rewards. Indie and smaller games, often less taxing on hardware, are a staple part of the industry now, and Steam has always been keen to give them the outlet they need.
Well played by them, because they’ve now got more constant users than some countries have people.